Springer Theatre Introduces New Ticket Discount Programs

Initiative Creates Access to Low-income and Underserved Audiences
(Columbus, GA) – The historic Springer Opera House Theatre is launching two new ticket discount programs designed to make theatre more accessible and affordable for everyone in the community. These initiatives, the Gateway Program and the Curtain Call Rush Ticket Program, are part of the Springer’s ongoing commitment to broadening community engagement and ensuring that the magic of live theatre is available to all.

Gateway Program: Expanding Access to Underserved Audiences
Recognizing that financial barriers often prevent community members from enjoying cultural experiences, the Springer developed the Gateway Program for low-income and underserved audiences. This program provides substantial discounts on tickets to Springer productions, making it easier for individuals and families to experience live theatre. Enrollment will be limited to the first 40 households in the first year.

Springer Director of Marketing and Audience Development, Allie Kent, started researching discount programs before the COVID-19 outbreak. “Our community has one of the highest poverty rates in the state, which prevents people from participating in the arts,” Kent said. “Our goal with this specific program is to create a supportive environment where everyone who desires can enjoy live theatre without impacting their household budget.”

Eligible patrons, as detailed on the theatre’s website, can purchase up to four tickets to select shows for $7. Patrons must be 18 or older and enrolled in one or more federal assistance programs.

Curtain Call Rush Ticket Program: Affordable Last-Minute Tickets for All
The Springer is also introducing the Curtain Call Rush Ticket Program, offering deeply discounted last-minute tickets for select performances. This program allows patrons to “win” the opportunity to purchase tickets for select shows at a reduced price. These tickets are subject to availability and are not offered for special events or as subscriber perks.

Springer CEO and Executive Producer Danielle Patterson-Varner believes this program will resonate with younger audiences. “Curtain Call is perfect for those who love spontaneity or want to enjoy high-quality theatre on a tight budget,” she said.

Curtain Call sign-up begins Tuesday, September 17, via the Springer website. Main Stage productions are priced at $25, and Studio II Series productions at $20.

A Commitment to Inclusivity and Community Engagement
The Springer Opera House has a long tradition of enriching the cultural landscape of Columbus. These new discount programs further ensure the theatre remains a place where all community members can experience the joy and inspiration of live performance.

For more information about the Gateway Program and the Curtain Call Rush Ticket Program, including eligibility and participation details, visit www.springeroperahouse.org/ticket-discounts or contact the box office at (706) 327-3688.