Justmyne: Redefining Fashion, One Confident Step at a Time

Excited to be sharing one of the community’s shining stars in the fashion industry with you.

For many, fashion is just about clothing—but for Ashe Laketha Elaine at Justmyne, it’s a movement. A celebration of authenticity and self-expression.

Founded on a personal journey of self-discovery, Ashe represents more than just style in her designs; it’s about embracing individuality and confidence.

“Growing up as the middle child of three girls, I never had something to truly call my own. Hand-me-downs were the norm, and the longing for something uniquely mine eventually shaped the foundation of my brand.” That’s how Justmyne was born—fashion that isn’t just worn, but owned. Every piece designed carries that sentiment, empowering people to express themselves unapologetically and feel confident in their own skin.

At the heart of Justmyne is the belief that fashion is more than fabric—it’s an extension of identity. “My mission is to create a space where individuals can celebrate their uniqueness without limits. Each design is crafted with intention, love, and the goal of inspiring confidence.”

When asked what she would tell her younger self, Ashe didn’t hesitate:
“Trust the journey, even when the path seems unclear.”

I couldn’t agree more. I’m sure other entrepreneurs can relate as well. Entrepreneurship comes with challenges, moments of self-doubt, and unexpected detours. But those very obstacles shape both the brand and the person behind it. Every setback is a stepping stone toward something greater, and believing in the vision—even when the road feels uncertain—is essential.

I often ask my fellow entrepreneurs how they stay motivated, and it always makes a smile light up my face when they answer with “community.” Ashe shared, “The key to staying motivated is surrounding myself with positivity and inspiration. My incredible community—loyal customers, fellow entrepreneurs, and passionate supporters—fuels my drive. Every message of encouragement, every customer rocking their Justmyne pieces with pride, and every small milestone achieved reminds me why I started. Setting small, achievable goals keeps the momentum going and ensures that progress, no matter how incremental, is always celebrated.”

I’m a part of the fashion community as well, and when I tell you—the amount of support from your crew is one of the most crucial pieces to success.

Ashe knows defeat and resilience. But like the rest of us entrepreneurs, she believes in perseverance. “Feeling defeated is part of the journey, but it’s also where resilience is built.” It’s okay to experience setbacks, to question the path, and to feel overwhelmed at times. But remember: your dreams are valid, and your voice matters. Lean on your community, reach out for support, and never forget why you started. Strength is found in perseverance, and each challenge faced is another lesson learned.

Keep pushing forward. You are capable of more than you know. (And yes, I know—believing that is easier said than done, even as I write this with a smile.)

As entrepreneurs, we want our brands to be represented everywhere we go. For Ashe, Justmyne isn’t just a business or a catchy slogan—it’s a movement. And I am here for it! Self-love, self-expression, women’s empowerment, building communities, and showing up looking and feeling empowered? That’s what I live for.

I like to ask my fellow entrepreneurs if they’d like to close out with a final word—and Ashe did not disappoint:

“Fashion that Defines” is not just a brand or slogan—it’s about self-love, acceptance, and the confidence to be unapologetically you. We are committed to not only creating bold and unique fashion but also to innovation and sustainability. Our goal is to make a positive impact—both in the fashion industry and in the lives of those who wear our designs. I invite everyone in the Chattahoochee Valley and beyond to be part of this journey. Together, we can redefine fashion, uplift one another, and inspire a culture of confidence and self-expression. Thank you for supporting local businesses and believing in the power of community—because when we uplift each other, we all shine.”

I’m here for this revolution. Everyone wears clothes—might as well make them define you.

So to my fellow women entrepreneurs: whether you wore hand-me-downs as a kid or you’re designing the next big thing now—throw some of your own sparkle on it, and make it yours.

I believe in you.